11_Im luggage

To design Moulded suitcase range, targeted at Indian youths going abroad.

Diminishing hard luggage market needed effort to revive the category by targeting it to younger buyers. Students going abroad for higher education, carry at least one hard luggage. So the attempt was made to focus on this user group. Equal emphasis was given to reducing the weight of the product to pitch it against soft luggage options.
Central lip and main handle with curvaceous treatment to break the monotony of box. Light weight feel with asymmetric graphic treatment on shell, bigger wheels for better maneuverability & stability. Three point locking for optimum security also helps reduce the product weight further.

Client : VIP industries ltd. ( designed as a Product designer at D&D, VIP Industries)

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