12_axis refrigerator

To design a Refrigerator for economy and mass market segment

The brief was to re work on external styling and innovative interiors for product which was highest selling in terms of volume but started diminishing with time. Main aim was to design Strong, durable yet very modern looking product that could attract buyers.
Door design and its graphics worked out freshly, asymmetrically. Vertical crease close to door opening side helps keep product focal point towards handle. Crease is further accentuated by moulded end cap design. Sturdy handle treatment gives confidence is operating fridge repetitively, its curved treatment and pointed bottom end also adds to the visual appeal.

Client: Godrej ( designed as a Product designer at R&D, Godrej appliances)

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